Privacy Policy

Who We Are

Dance Amo La Vita Inc DBA Arthur Murray Dance Studio ("Arthur Murray Dance Studio Montclair," "we," "us," or "our") operates the website arthurmurraymontclairca.com and provides dance instruction services at 8660 Central Ave, Suite A, Montclair, CA 91763. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

Information We Collect

Information You Provide

When you submit a form on our website, we collect:

• First and last name
• Email address
• Phone number
• Your stated interest (e.g., "Just for Fun," "Wedding Dance," "Special Occasion")
• Location information (which studio page you submitted from)

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Google Analytics (G-P4050Y3KQ3): Pages visited, time on site, device type, browser, approximate geographic location, and referral source
• Google Ads (AW-11158707924): Conversion tracking data when you submit a form after clicking one of our ads

How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and schedule your introductory dance lesson
• Send you a confirmation email after you submit a form
• Send you a confirmation text message (SMS) to the phone number you provide
• Follow up about your interest in dance lessons
• Measure and improve our website and advertising effectiveness

SMS/Text Messaging

By submitting your phone number through our website forms, you consent to receive text messages from Dance Amo La Vita Inc DBA Arthur Murray Dance Studio related to your inquiry. This may include:

• A confirmation message acknowledging your form submission
• Follow-up messages to schedule your lesson
• Appointment reminders

Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP to any message. Reply HELP for assistance. Text messages are sent via Twilio. See Twilio's Privacy Policy for more information.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

How We Share Your Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. Your information is never provided to outside parties for independent use.

We use a limited number of trusted service providers who process data strictly on our behalf and solely to deliver the services described in this policy. These providers are contractually bound to use your data only as directed by us and for no other purpose:

• Netlify: Website hosting and form submission processing (Privacy Policy)
• Make.com (Integromat): Workflow automation to route form submissions (Privacy Policy)
• Brevo (Sendinblue): Email delivery for auto-reply messages (Privacy Policy)
• Twilio: SMS/text message delivery (Privacy Policy)
• Google: Website analytics and advertising conversion tracking (Privacy Policy)

These service providers do not have permission to use your personal information for any purpose other than providing services to Arthur Murray Dance Studio Montclair.

Cookies

Our website uses cookies from Google Analytics and Google Ads to understand how visitors use our site and to measure advertising effectiveness. You can control cookies through your browser settings or by using a browser extension such as Google Analytics Opt-out.

Data Retention

We retain your form submission data for as long as necessary to fulfill our business relationship with you. You may request deletion of your data at any time by contacting us.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell your data)
• Not be discriminated against for exercising your privacy rights

To exercise these rights, contact us using the information below.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can delete it.

Security

We use industry-standard security measures to protect your personal information, including HTTPS encryption on our website and secure third-party service providers. However, no method of transmission over the Internet is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Arthur Murray Dance Studio Montclair
8660 Central Ave, Suite A
Montclair, CA 91763
Phone: (909) 920-3066
Email: amdancemontclair@gmail.com